PRIVACY POLICY

Guidance

At Myra, we are committed to respecting your privacy and maintaining your trust. This Privacy Policy explains what personal data we collect from visitors and customers, as well as why and how we collect, use, share, and protect it. It also outlines your choices regarding how we share your personal data, how we communicate with you, how you can request access to or correction of your personal data, and other important considerations. Thank you for choosing Myra. To ensure a secure shopping experience on Myrahome.com, this Privacy Policy serves as a contract governing your use of our services.

Collection, Use, and Storage of Personal Data

Personal data refers to any information relating to an identified or identifiable natural person. An identifiable person is someone who can be directly or indirectly identified, particularly through identifiers such as a name, identification number, or location data. Personal data does not include information that has been irreversibly anonymized or aggregated in a way that prevents us, whether alone or in combination with other information, from identifying you.

Depending on the products and services you choose, we may collect different types of personal data from or about you.

Data You Provide

We collect the personal data you provide when you create an account to browse, purchase, or use our products and services or otherwise interact with us. This includes filling in account information, contacting us, participating in an online survey, or using our online help or chat tools.

Text Marketing and Notifications

By entering your phone number at checkout, initiating a purchase, subscribing via our subscription form, or using a keyword, you agree that we may send you text notifications (such as order updates and abandoned cart reminders) and text marketing offers. We will not send more than twenty-five (25) text marketing messages per month. You acknowledge that providing consent is not a condition of any purchase.

If you wish to unsubscribe from receiving text marketing messages and notifications, reply with STOP to any mobile message from us or use the unsubscribe link provided in our messages. Please note that alternative words or requests will not be considered valid means of opting out. Standard message and data rates may apply.

For any questions, text HELP to the number from which you received our messages. You can also contact us for further information. If you wish to opt out, please follow the procedures mentioned above.

Local Storage

We may collect and store information (including personal data) locally on your device using mechanisms such as browser web storage (including HTML5) and application data caches.

Data About Purchases

If you make a purchase, we collect personal data related to the transaction. This includes purchase details such as your PayPal email, username, shipping address, authentication details, billing information, and contact details.

Data for Service and Product Improvement

When you visit our website or app, we may collect data about your device type, unique device identifier, IP address, operating system, browser type, usage activity, diagnostic data, and location information from any devices on which you install or access our services. Where applicable, we may use GPS, IP address, and other technologies to determine an approximate location to improve our services and products.

How We Use Your Personal Data

We use personal data to provide, improve, and develop our products and services, communicate with you, offer targeted advertisements, and ensure the security of our customers and business.

Myra determines and controls how your personal data is processed for the following purposes:

Providing, Improving, and Developing Our Products and Services

We use your personal data to facilitate shopping, enhance user experience, conduct data analysis, perform research, and carry out audits. This processing is based on either your explicit consent or our legitimate interest in offering you high-quality products and services. If you wish to opt out of these services, please contact us.

Communicating with You

With your prior express consent, we may use personal data to send you marketing communications regarding our products and services, provide updates about your account or transactions, and inform you of our policies and terms. If you no longer wish to receive direct marketing emails, please contact us to opt-out. We may also use your data to process and respond to your inquiries when you contact us. If you no longer wish to receive these services, please reach out to opt-out.

Offering and Measuring Targeted Advertisements and Services

With your prior express consent, we may use your personal data to personalize your experience with our products and services, including on third-party websites and applications. Additionally, we may analyze the effectiveness of our promotional campaigns. You have the choice to receive promotional information. If you wish to opt out, you can email us or click "unsubscribe" in our emails.

Promoting Safety and Security

With your prior express consent, we may implement technological measures to protect your personal data, verify accounts and user activities, and ensure data security. This includes monitoring fraudulent activities and investigating suspicious or illegal behavior that may violate our terms or policies. These measures are taken based on our legitimate interest in maintaining the safety of our products and services.

How We Store Your Personal Data

We may use technological measures such as cookies and similar technologies to ensure the accuracy and completeness of your personal data records. With your prior express consent, we may store your personal data processing records for up to ten years.

Cookies and Similar Technologies

We use cookies and similar technologies to provide, protect, and improve our products and services. This includes personalizing content, delivering and measuring advertisements, understanding user behavior, and ensuring a safer browsing experience.

Definition of "Cookies"

Cookies are small text files stored on web browsers that help remember your preferences, improve website functionality, and provide personalized experiences. Cookies perform various functions such as improving site navigation and tailoring advertisements to your interests.

Types of Cookies

1. Strictly Necessary Cookies

These cookies are essential for core website functions such as browsing and making purchases. If you disable these cookies, we may not be able to process your requests properly.

2. Performance Cookies

These cookies collect anonymous data on website usage to help us improve site functionality. For example, Google Analytics helps us analyze how customers navigate our site. Disabling these cookies may limit certain features and support options.

3. Functionality Cookies

These cookies store user preferences to enhance website functionality. If you disable these cookies, some features may not work as intended.

4. Targeting Cookies or Advertising Cookies

These cookies collect browsing data to deliver personalized advertisements. They may track websites visited and share information with third-party advertisers. Disabling these cookies may impact your browsing experience.

5. Social Networking Cookies

These cookies enable you to share website content on social media platforms. They may also be used for advertising purposes. Disabling these cookies may affect social media integration on our site.

Cookies Placed by Third Parties

You may encounter cookies placed by third parties when using our website. For instance, third-party platforms may use cookies for targeted advertising. This Cookie Policy does not apply to third-party cookies, and we encourage reviewing their respective privacy policies for more information.

Controlling and Opting Out of Cookies

You can manage cookie preferences through your browser settings. However, disabling cookies may limit certain website features.

Other Similar Technologies

We also use:
– A built-in Windows feature for encrypting user data.
– A tool for recording and analyzing personal data.

Disabling these technologies may impact your ability to use certain website features.

Your Rights

We take reasonable steps to ensure that your personal data is accurate, complete, and up to date. To protect your privacy, you have the following rights.

To safeguard your privacy and security, we may request information to verify your identity before granting access to your data or processing your requests. In certain cases, legal or regulatory requirements may prevent us from providing or deleting specific personal data.

You may contact us to exercise your rights, and we will respond within 30 days.

Deleting Your Information

Please contact us if you need to delete your information.
Deleting this data will result in the closure of your account, as it is essential for its normal operation.

If deleted, we will no longer be able to contact you. Please consider your decision carefully.

If deleted, you will no longer receive personalized marketing updates.

Deleting this data may compromise your account’s security and impact its usability.

Once your data is deleted, we are not obligated to retain it and may remove all associated information without liability. However, we may retain data if necessary for fraud prevention, legal compliance, account recovery, auditing, or enforcing our agreements.

Children

By agreeing to this privacy statement, you confirm that you are at least 16 years old or have obtained guardian authorization. If you become aware that a child under 16 has provided personal data, please contact us immediately.

Disclosure of Personal Data

We make certain personal data available to strategic partners that work with Myra to provide our products and services or help us market to customers. Personal data will only be shared with these companies to provide or improve our products, services, and advertising; it will not be shared with third parties for their own marketing purposes without your prior express consent.

Service Providers

We share personal data with companies that provide services on our behalf, such as website hosting, email services, marketing, sponsoring sweepstakes, contests, promotions, auditing, fulfilling customer orders, data analytics, customer service, and satisfaction surveys. These companies are obligated to protect your data and may be located wherever we operate.

Corporate Affiliates and Business Transactions

We may share personal data with affiliated companies and business partners. In the event of a merger, reorganization, acquisition, joint venture, assignment, spin-off, transfer, or sale or disposition of all or any portion of Myra’s business, including in connection with any bankruptcy or similar proceedings, we may transfer any and all personal data to the relevant third party.

Legal Compliance and Security

It may be necessary-by law, legal process, litigation, and/or requests from public and governmental authorities within or outside your country of residence-for Myra to disclose personal data. We may also disclose personal data if we determine that for purposes of national security, law enforcement, or other issues of public importance, disclosure is necessary or appropriate.

We may also disclose personal data if we determine in good faith that disclosure is reasonably necessary to protect our rights and pursue available remedies, enforce our terms and conditions, investigate fraud, or protect our operations or users.

Legal Basis for the Processing of Personal Data from EEA Residents

It may be necessary—by law, legal process, litigation, and/or requests from public and governmental authorities within or outside your country of residence—for Myra to disclose personal data. We may also disclose personal data if we determine that for purposes of national security, law enforcement, or other issues of public importance, disclosure is necessary or appropriate.

If you reside within the European Economic Area (EEA), our processing of your personal data will be justified if one of the following conditions is satisfied:
Myra or for taking any pre-contractual steps upon your request;

Data Processing Globally

The definition of Processing refers to any operation performed on personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation, retrieval, consultation, use, disclosure by transmission, dissemination, alignment, restriction, erasure, or destruction.

We provide products and services to customers worldwide, meaning your personal data may be transferred to and stored at a destination outside the European Economic Area (EEA). It may also be processed outside the EEA by staff working for Myra or one of our suppliers. Data protection laws vary among countries, with some providing more protection than others. Regardless of where your information is processed, we apply the same protections described in this policy and consider legal frameworks related to data processing.

When we provide products and services with assistance from affiliates, business partners, and service providers, your personal data may be processed outside the EEA. In such cases, we will enter into model contractual clauses or rely on alternative legal bases such as the Privacy Shield, where applicable, or binding corporate rules where our partners or service providers have adopted them. We implement safeguards, including encryption technology, to ensure the security of your information. Customers have the right to obtain a copy of data transferred to a third country. If you wish to exercise this right, please contact us.

For details about third-party data processing, please refer to the following section.

Data Processed by Third Parties

Facebook, Twitter, Google

When you log in using your Facebook, Twitter, or Google account at Myra, we may automatically obtain login information due to prior authorization granted by these third parties. To better protect your information, we recommend reviewing the privacy policies provided by these third parties before logging in through their platforms.

To ensure your security, avoid sharing your password and always sign out and close your browser window after finishing your session. If you prefer not to provide personal data through third-party authorization, you can register a new account directly at Myra.

PayPal

If you choose to pay online through “Check out with PayPal”, please be aware that once you click the button, you will be redirected to PayPal’s website. The personal data you are required to provide, including your card number, billing address, and contact information, will be collected and processed by PayPal, not Myra, even though our trademark/logo may still appear in the top left corner of the PayPal page.

We strongly recommend that you review PayPal’s privacy policy and carefully consider your payment options. Myra is not liable for any data processing conducted by PayPal once you click “Check out with PayPal”.

Other Third Parties That May Access Your Information

To enhance our products and services, we may transfer your data to two types of third parties:

Third Parties Related to Advertising & Marketing

Information about your activities on our website, such as the products you browse, may be shared with third parties. You may receive promotional emails from us and/or selected third parties.

You have the option to opt out of receiving these marketing communications. If you no longer wish to receive advertisements, you can opt out by contacting us via email or by clicking the “unsubscribe” link in any marketing email you receive.

Third Parties Related to Payment and Delivery

When you make a purchase from Myra, payment and delivery details are necessary for the transaction. Your data may be transferred to and processed by third parties handling payments and deliveries.

We ensure that appropriate safeguards, such as encryption technology, are in place to protect your data. As these details are critical for your purchasing activities, we strongly advise you to carefully consider before deleting or objecting to the processing of such data.

Third Parties Located in a Third Country

As stated earlier, Myra ensures data security through model contractual clauses, alternative legal bases, or binding corporate rules. If a third party breaches its obligation and violates your privacy, we will immediately require corrective actions.

If you identify a breach due to Myra’s fault, you may contact us for remedies. We ensure appropriate safeguards, including encryption technology, to secure your data. Customers have the right to obtain a copy of any data transferred to a third country. If you wish to exercise this right, please contact us.

Third-Party Websites

Our website may contain links to partner networks, advertisers, and other third-party sites. If you click on a link to any of these websites, please be aware that they have their own privacy policies, and we do not share your data with them unless you have given permission or another legal basis allows it.

Before submitting personal data to these third-party websites, we recommend reviewing their policies. Myra is not liable for any personal data breaches caused by these third-party websites.

Information Security

We implement technical, administrative, and physical security measures to safeguard your data and prevent unauthorized access.

For example, access to your personal data is strictly limited to our data controllers, data processors, and data protection officers, who need this information to perform their duties. We have also established a data recovery system to protect against destruction, loss, alteration, or unauthorized disclosure.

To further enhance security, you should take precautions to prevent unauthorized access to your account and devices. A personal data breach refers to an incident leading to accidental or unlawful destruction, loss, alteration, or unauthorized disclosure of personal data.

If you detect a data breach, please contact us immediately. We will investigate your complaint and inform you of the outcome within a reasonable timeframe.

Myra has appointed a Data Protection Officer (DPO) to provide professional guidance on personal data processing. If you need direct assistance from our DPO, feel free to reach out to us.

Despite our best efforts, no security system is completely impenetrable. In the event of a security breach, we will promptly notify you and the appropriate authorities, as required by law.

Changes to This Privacy Statement

We may update our Privacy Policy from time to time to reflect new or different privacy practices. If we make significant changes, we will notify our customers by placing an update notice in a visible location.

The modification of the Privacy Policy is essential to protecting your rights regarding personal data. We strongly recommend reviewing the policy periodically online. You can also access the Privacy Policy through quick links whenever entering personal data.

Additionally, we will notify you of any modifications via an update notice sent to your account. A special quick link will be available in your account to provide access to the full text of the updated Privacy Policy.